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Function and History, The Panerai Way

The Panerai Watch Company is a watch designer and manufacturer that sell luxury watches under the Officine Panerai brand. Its vast selection of high quality watches has made it a favorite among many watch collectors and those looking for high-quality watches for all uses. While the popularity of the Panerai brand does not come close to matching the buzz with new iPhone 5 features, it certainly has its fair share of avid followers making it a very successful company with a continuously updated portfolio of luxury watch products.

The Panerai brand was founded by Giovanni Panerai in the 1860s but the bulk of the brand’s growth happened during the auspices of Guido Panerai, the grandson of the founder. Among Panerai’s earliest clients was the Royal Italian Navy who trusted Panerai’s commitments to sound engineering producing nothing but high-precision watches that function under even the most demanding conditions. Subsequently, Panerai’s partnership with the Italian Royal Navy extended into the Italian Marine Military who commissioned more than 300 diving watches until 1993 after which production ceased due to questions on the cost effectiveness of the manufacturing process for this specific type of Panerai watch. It would have been easier to commission a home remodeling scheme than continue providing the diving watch design at very low order quantities over a significantly long period of time when watch technology has progressed to more efficient methods of manufacturing.

Today, the Panerai brand is fully owned by the Officine Panerai Marketing e Communicazioni Srl, a subsidiary of Compagnie Financiere Richemont S.A. The acquisition was completed in 1997 during which a massive auction of old model Panerai watches sold for exorbitant sums. The company is still based in Florence, Italy where it was original founded but it now maintains manufacturing operations in Neuchatel, Switzerland which is an easy reach from Drakensberg accommodation. To reach a broader audience, it has a strong realizzazione siti web presence and also extensively deals with exclusive distributors to market its high-end products in many corners of the world.

To fully comprehend and understand the value of the Panerai brand, it is important to look at its whole line of product offerings. Panerai offers four major product portfolios namely the Historic, Contemporary, Special Edition and Maniffatura. Panerai is not a volume producer which helps to boost the value of its products. It only produces a limited quantity of products – up to a maximum of 4000 units on one design – and are subsequently refreshed or superseded by a new design. The products each carry a trackable serial number that is used to document authentic ownership of the watch much like in Rolex models. It does not take a very high IQ Test score to know that this is a definite value-addition for Panerai customers.

The Special Edition watches warrant a special mention because these are truly the cream of crop. Every year, Panerai releases Special Edition watches in limited quantities. For example, in 2006 it rebooted the 1936 California Dial Radiomir which is the same designed as those issued to the Italian Marine Military. The models easily sold for $25,500 per piece in the years after the limited re-release.
In the next paragraphs, we offer selective picks on famous Panerai brands and give brief reviews of each. Consider this to be like your run-of-the-mill water softener reviews or Meladerm reviews except that we are talking about products that could easily rip your purse wide open because of its typical retail value.
In 2005, Panerai released a Ferrari-inspired Panerai design named the Granturismo and the Scuderia. There were a total of 11 models in the two product lines and each retailed for up to $30,000 on a limited release run. It was easily a collector’s item at the time of its release and today, many watch collectors are still searching for their very own Ferrari-inspired Panerai release from those who are willing to jettison their previous purchase.
The Panerai Luminor was first released in the 1940s and still command attention to this day. It’s trademark design is in its reliability and simplicity and it was one of the first watches to be used for military diving activities. It is currently sold under the Historic range and could very well forfeit your plans for a San Marcos flooring renovation should you choose to buy it for yourself on your birthday.
The Panerai Luminor Chrono is of titanium or solid steel design and has a chronograph that is as reliable as any can come. This watch is a favorite of Sylvester Stallone, hence the inscription “Daylight” which refers to one of the movies he made during the release of the Panerai Luminor Chrono. Stallone personally commissioned multiple units of this watch with his signature engraved in the back case for gift-giving purposes. Where we delight ourselves in a Drankensberg accommodation, the big artists give out watches worth tens of thousands of dollars.
The Panerai Luminor submersible was first developed in the 1950s for the Egyptian Navy and was subsequently reissued under the Special Editions portfolio. It is the perfect marriage of function and design, providing a classic look with a large rotating bezel and an ultra-reliable mechanics so it can function in the most demanding of conditions.
The Panerai Radiomir comes in a pink gold or steel case for added personality. This was first manufactured for the Italian Navy in 1938 and specifically made for tough underwater applications. These products were so advanced at the time of their release and you can very well consider these the HCG drops of its generation. Today, it remains to be a sought after collector’s edition watch and mint condition watches can easily sell for more than $100,000.

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The success and artistry of the Panerai brand can only mean that it is guaranteed to continue being in the business of producing high quality watches for many more years to come. If you are a watch enthusiast looking for the best watch designs out in the market, think of the Panerai brand. It is function and history all in one go; and it fits beautifully on your wrist too.